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BRAND STRATEGY OF AN OPHTHALMIC LAB: CONSIDERATIONS FOR CREATING AN...
WHAT IS A BRAND? The concept of a brand is a constant presence in our daily lives, from the morning routine of making coffee to setting the alarm on our phone before going to bed. But how do we define...
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THE VISUAL SOLUTION FOR THE HYPERCONNECTED GENERATION
INTRODUCTION Society is increasingly digitalized. The continuous use of new digital devices places greater demands on our visual capacity. Nowadays, digital screens are not only found in the domestic...
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HORIZONS OPTICAL ANNOUNCES THE ADDITION OF DAVID BENET AS CHIEF COMMERCIAL...
Horizons Optical is pleased to announce the addition of David Benet, a professional with extensive experience in the optical and ophthalmic market, as Chief Commercial Officer (CCO) for the EMEA,...
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EXTREME PRESCRIPTIONS, THE VISUAL SOLUTION FOR EXTREME MYOPIA
INTRODUCTION Myopia is reaching pandemic proportions around the world, in the United States and Europe, the prevalence of myopia has doubled over the last century and currently affects 40% to 50% of...
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THE BEST SOLUTION FOR WRAP FRAMES WITH PRESCRIPTION
INTRODUCTION Over the past thirty years, the most crucial factor in the evolution of frame design has been the progressive increase in the use of glasses beyond corrective purposes, taking on a...
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HORIZONS OPTICAL AND MERCADAO DOS OCULOS JOIN FORCES TO TRANSFORM THE OPTICAL...
Barcelona, November 22, 2023. Horizons Optical Horizons Optical, a global leader in optical technology solutions, is excited to announce a strategic partnership with Mercadao dos Oculos, a...
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USER EXPERIENCE as a key element in innovation
Clinical trials play a crucial role in evaluating the safety and efficacy of new medicines, procedures, disease prevention strategies, and eye care solutions. In the context of eye care solutions,...
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THE UNIVERSE OF MIMESYS
We are in a new era of product creation in which the products adapt themselves to you. The time has arrived for new visual solutions using disruptive technologies that put in first place the user’s...
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HOW TO ENSURE COMFORT IN YOUR WORKSPACE
INTRODUCTION In 2023, almost 800 million presbyopes spent most of the day on screens. It is widely recognized that users often experience visual discomfort in their work environment and find it...
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ADAPTABILITY IN PROGRESSIVE LENSES
INTRODUCTION The technological revolution has transformed our way of interacting with the world, and every day we face new visual experiences that shape our perspective. This is because, we live in a...
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GAZE DYNAMICS TO REVOLUTIONIZE THE LENS PRESCRIPTIONS
Our eyes never stay still. Humans change their gaze roughly three times per second with quick, targeted movements of the eye known as saccades . The direction of our gaze depends on the current object...
View ArticleMAKE TANGIBLE WHAT IS INVISIBLE
The success of an optician on a large scale is determined by the services provided to the customer and to be able to reduce their working times. The world of sales changes so much that you must have...
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INSET & CORRIDOR OF PROGRESSIVE LENSES
The selection of the ideal corridor and inset of a progressive power lens (PPL) ensure good vision quality at all distances and convergence when patients look thought the different part of the lens...
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EXCEEDING THE BOUNDARIES OF VISUAL PERCEPTION IN PROGRESSIVE LENSES
INTRODUCTION All the progressive lenses available on the market have a main limitation, inherit peripheral astigmatism1 that impairs users’ visual perception. Thus, unwanted astigmatism restricts the...
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YOUR NEW PARTNER TO BOOST YOUR SALES
INTRODUCTION In the ophthalmic industry, the adaptation and sale of progressive power lenses, whether progressive or office, is one of the main challenges for both patients and ECPs. Traditionally,...
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